Designs by Seth Alling

For my capstone advertising class at BYU, we worked on a public service campaign for The Century Council to prevent college students from binge drinking. Our research told us most students refuse to listen to an authoritative voice, we had to connect on their level in an “urban” style. We then found the Urban Dictionary’s definition of boozilla and decided to use that term to brand the campaign. Show below is the design of the splash page of the Battle Boozilla website.